Our Values
In every decision we make, from product formulas to packaging to conference calls, we orient ourselves toward “Pure. Simple. Real.” We want the essence of our company to be a reflection of these three guiding values.
Pure.
We believe that life’s magic happens in little moments. Like when the beauty of nature stops you in your tracks. The pause during a good hug right before you exhale. When you know in your soul that you are enough just as you are.
So we do our best to not interfere with the purity of the earth and the people in it. We think in terms of generations, not just today.
- We always use high quality, all natural, and organic ingredients.
- We use only natural preservatives.
- All products are paraben, phthalate, soy, and GMO free.
- We conduct effectiveness trials on our human friends only!
- We use Earth friendly, recyclable, BPA Free and recycled glass containers.
- We actively support working people by sourcing Fair Trade ingredients.
Simple.
It doesn’t have to be complicated to be good. I guess that’s all we need to say about that.
Real.
We use nature’s treasure trove of healing plant extracts in our salves, lotions and creams. Suzi, a Master Gardener who holds a Master of Science uses the scientific protocol to explore and experiment with ingredients and formulas. She finds the delicate blend between various plant compounds, without fillers or artificial ingredients.
It all started in 1865 with Suzi’s great, great grandfather. As a young child, he had a terrible burn on his leg, and the family salve was used to heal it. The family tradition of salve making has endured over the decades, healing hundreds of burns, wounds and infections. Based on this healing tradition, our company was built using the finest quality, most nurturing and bioactive plant based materials. Because healing comes from the inside out.